"You want pancakes, but the idea of adding water to powder and stirring it around just seems like too much effort. Enter Batter Blaster, the pancake you just point and spray."
Are you for real??? was my first reaction. Using a mix and just adding water is too much for some people??? My second one was this: "This will become a HUGE success."
The pancake can get promoted from its role in the ideal Sunday breakfast to the ideal breakfast any day of the week. Kids can make their own pancakes before heading off to school. Parents can make a pancake on the go and eat it in a napkin in their car on their way to somewhere important. Want a cup of coffee? Here, have a pancake with that.
I think what bothers me the most is that I will eventually have to try it, just to see what it is like. I'll let you know when I do.